It's already that time of year again, where brands release their highly-coveted Christmas adverts - and Burberry's latest festive film could already take the crown as the leading campaign of the season.

The Tale of Thomas Burberry is a three-minute cinematic masterpiece directed by Academy-award winner (and Amy doco director) Asif Kapadia, and tells the story of founder Thomas Burberry and key events in the 160-year-old brand's history. In true Burberry style, the film features Britain's leading talent: About Time actor Domhnall Gleeson is Thomas Burberry, Sienna Miller plays his fictional wife, Lily James stars as pilot Betty Dawson (a fictional character inspired the real life achievements of Betty Kirby-Green), and Dominic West is Sir Ernest Shackleton. Watch The Tale of Thomas Burberry here: 

"This Christmas, as we celebrate our 160th anniversary we wanted to tell the story of Thomas Burberry - pioneer, inventor, innovator, and the man behind the iconic trench coat - in our own words," explained Christopher Bailey, chief creative and CEO of Burberry. "The film we have made is a brief glimpse inspired by his full and extraordinary life, which threaded its way through the history of the twentieth century in all its tumultuous highs and lows. To do justice to this story, we turned to a team of truly great twenty first century British talent: Asif Kapadia, a director whose work I admire enormously, and a cast of our brightest and our best actors: Domhnall Gleeson, Sienna Miller, Dominic West and Lily James."

Is this Burberry’s most impressive campaign yet?