Answer: Finery London, a new womenswear label now available exclusively from The Iconic. The brainchild of three UK fashion industry authorities who hail from Topshop and Asos, the brand launched in London earlier this year and is already making its mark.

With an emphasis on affordable luxury, the extensive debut collection features design-driven pieces made from quality materials and sophisticated cuts. The concept behind the brand is one of considered classics, not copied-off-the-catwalk disposable fashion.

Our top picks are the neutral-toned Amoy dress with its hint of sunray pleats, $139.95 (pictured above), and the navy satin wide-leg trousers, $124.95.

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