The street style and celeb favourite has a global waiting list to rival the Birkin, but that doesn't mean getting your hands on one is totally impossible...
In fact, tomorrow could be your lucky day if you're in Sydney or Melbourne and make a point to stop by Incu's The Galeries and QV stores at 9am. The bricks-and-mortar stores will be receiving a new shipment of the It-bag - most likely to be snapped up by a crowd of eager fashion girls in a matter of hours, if past Mansur Gavriel drops are anything to go by.
"We've sold the brand at Incu since 2014 and have seen a huge demand for [it] since its introduction," says Incu co-founder Vincent Wu. "Each season has had 100 per cent sell-through within a week and the interest in Mansur Gavriel seems to be getting stronger and stronger." With some customers lining up for three hours to get their hands on a signature bucket bag, tote or backpack, Incu expect the bags to sell out within the first hour. Yep, global demand is still that strong. Thankfully, Incu are limiting sales to one per customer.
Related story: The lust-worthy bags of autumn/winter '15
Seen slung over the shoulders of countless fashionistas, plus celebrities like Miranda Kerr, Sienna Miller, Emma Watson and Alessandra Ambrosio; the New York-based brand has enjoyed a meteoric rise since the bag's launch in early 2013. Produced in Italy, the bonded leather creations blend clean design and minimal branding with expert craftsmanship (co-founder Floriana Gavriel interned at Lanvin, FYI) - owing to their extreme cult status.
Incu will score seven styles, including the most popular style - the black bucket lined with flamma red ($850), as well as the large bucket in camel & rosa ($850) and blu ($995), mini bucket in black & flamma ($715), small tote in tumble blu ($775), large tote in black & flamma ($845) and backpack in raw black ($1050). And if you miss out? Contact email@example.com to be put on the next waiting list... come on, you know it's likely.
Insider secrets: the new Prada bag with a hidden twist
Design of the gods: why you'll want Gucci's new Dionysus bag
Bag crush: see the latest incarnation of Mulberry's Cara Delevingne bag