It-girl rapper Iggy Azalea is the latest face to partner with the brand, bringing her devil-may-care attitude and look-at-me style with her. At only 24, the occasionally controversial Australian-born rapper has enjoyed unprecedented success so far - she's the first artist since The Beatles to rank in the charts at number one and two simultaneously.
"Iggy is completely original," says Tanya Deans, group marketing manager for Bonds. "She's a style chameleon who's never afraid to be true to herself, she has enviable body confidence, making her a great role model for all women and the perfect fit for Bonds."
Azalea wears the new BONDS100 collection of statement-making basics, available in Bonds stores and Myer from May.