Fashion's most famous bull terrier is finally putting his considerable Insta-fame to good use

Neville Jacobs probably has a better life than you. He's most definitely got more Instagram followers than you (178k, at last count). Just to put things in perspective, that's 100k more followers than Karl's pretty kitty Choupette Lagerfeld. But don't despair - designer Marc Jacobs' pampered pooch is doing more than just starring in his dad's campaigns, hanging with models Kendall Jenner, Jamie Bochert and Hanne Gaby Odiele, and rocking a bomber and shades like nobody's business - he's working on his altruistic side by partnering with charity organisation the Sato Project.

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Based in Puerto Rico, the Sato Project is dedicated to rescuing abandoned and abused pups that are dumped in a region called Dead Dog Beach. No prizes for guessing how it earned that nickname. And Neville, doggy do-gooder that he is, is putting his paws to good use by starring in yet another video campaign (seriously, this dog deserves his own YouTube channel) and spruiking the Sato Tee, which you can purchase online here. Naturally, proceeds of the T-shirt will go towards the Sato Project, which uses funds to feed and water dumped pups, administer vet services and eventually fly them to the US for adoption or foster care (read their mission here).

For now, you can get your Neville fix in the unintentionally hilarious (but ultimately heartwarming) video below. And for a glimpse into a day in the life of Nev, check out this New York Times video - it won't disappoint. 

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Must love dogs: how Marc Jacobs’ pooch Neville is giving back

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