Topshop's new denim line features a roster of up and coming talent - including a couple of our favourites

It's an established fact that Topshop jeans are the industry's best-kept-secret. The totally affordable, but seriously great jeans are even a staple of Paris Vogue editor Emmanuelle Alt's wardrobe - and if you've seen this woman's street style, you'd know this is a very good thing. So popular are the jeans, one pair is sold in the world every 10 seconds - yep, they're that good.

So you can imagine how pleased we were to check out the new S/S '17 campaign. Featuring a bunch of new styles that hit Topshop stores today, the campaign also stars a bunch of new and established model faces. We're sure you're familiar with Victoria's Secret Angel Stella Maxwell and Kate's little sis Lottie Moss, but newcomers like Londone Myers, Caitie Greene and Marjan Jonkman also do a fine job of showing off the new styles. We've got a few favourites bookmarked already...

Topshop S/S '17 jeans are available at Topshop stores and at topshop.com from February 24. 

How cool girls like Stella Maxwell and Lottie Moss do denim