The chain's last high-end label partnership - with none other than Balmain's Olivier Rousteing - caused worldwide chaos (remember those queues through Pitt Street Mall, and the fash-hungry hordes who camped overnight?). Now we can reveal that this year's collaboration is just as good (some would say, better): say hello to H&M x Kenzo.
The Parisian label founded by Japanese designer Kenzo Takada in the colour-fuelled '70s is famous for its exuberant use of pattern, print and block colour. It's currently under the creative direction of Carol Lim and Humberto Leon, who will work with H&M on both women's and men's clothing and accessories for the limited edition collection.
"With this collaboration with H&M we want to think big, push the boundaries and bring the new energy of KENZO to everyone around the world," Carol Lim says. They're remaining tight-lipped on exactly what the collection will entail, but surely everyone's crossing their fingers for a cheap-as-chips version of Kenzo's iconic tiger motif jumpers. We'll keep you posted.
KENZO x H&M will be available in over 250 selected H&M stores worldwide from November 3, 2016.