Gucci teases secret project with Dakota Johnson

Gucci teases secret project with Dakota Johnson


Site: Divya Bala

The Italian fashion house taps a power trio of women for the launch of an as-yet undisclosed project with the hashtag #InBloom

Over the weekend, "a new, soon-to-be-revealed Gucci launch" was announced. According to a press release from the brand, the project sees the house team up with actress Dakota Johnson, of 50 Shades fame, rising transgender model Hari Nef and artist Petra Collins, all three of whom have worn Gucci.

Dakota Johnson in Gucci

Johnson, who will appear in Fifty Shades Darker as well as Luca Guadignino's Suspria later this year, famously wore a star-speckled dress to the 2016 MET Gala, sitting front row at the Spring Summer 2017 show in Milan. Both Nef and Collins featured on the catwalk, walking in the Autumn Winter 2016 show with Collins going on to star in the campaign for the season.

Petra Collins and Hari Nef on the Gucci A/W'17 catwalk

"Creative Director Alessandro Michele selected this trio of contemporary women, who embody his vision, for their authenticity, vitality and diversity," read the release. "Their distinctive beauty and individuality come together to define a unique creative collaboration."

Gucci teases secret project with Dakota Johnson (фото 1)

Related articles

Buro 24/7 Selection