It wouldn't be fashion without a game of musical chairs. From revolving creative directors to increasingly out-there Resort locales, it seems the next new movement is the switching up of fashion shows. In news released yesterday, Givenchy has announced it will show its upcoming spring/summer '16 womenswear show in - wait for it - New York, instead of at the prestigious Paris Collections. The reason for the move is less to do with ditching the French capital and more to do with the timing of another major coup for the brand - the launch of a Givenchy flagship in Manhattan.
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Located at 747 Madison Avenue, the gigantic two-storey, 5,000 square metre boutique has been designed by creative director Riccardo Tisci and will coincide with the September 11 runway show. While the date for the show might raise eyebrows and concerns about the appropriateness of hosting a fashion spectacle on what many consider to be a national day of mourning, Tisci is aware of the sensitivities. "It's a very delicate day for America, and so the show is going to be a celebration of family and love," he told WWD.
Tisci also revealed details about the S/S '16 presentation - namely that he's been collaborating on the design with performance artist Marina Abramović, who is assisting him with the art direction of the show. Given Abramović's art world credentials and Tisci's countless celebrity friends, it's looking like the show/store opening will be a verified Fashion Week scene stealer.
The store opening marks the return of the French house to New York, after their former Manhattan store was closed in 2006. And it's also a retrospective nod to the glory days of house founder Hubert de Givenchy's design career - many will recall that the couturier worked closely with Audrey Hepburn on the film costumes for Breakfast at Tiffany's.