You know you're on your way to becoming a household name when Seafolly taps your for their campaign. Joining the likes of Martha Hunt, Behati Prinsloo, Jess Hart, Miranda Kerr and Catherine McNeil, next-gen model Gigi Hadid is the latest clever choice of model to front the Australian-born brand's summer campaign.

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Just in: Gigi Hadid lends her face (and body) to Seafolly

With her California-native looks and athletic, bikini-ready body, 20-year-old Hadid is the quintessential beach babe, a fact not lost on Seafolly, who have complemented their print campaign with a behind-the-scenes video of the Miami shoot. Featuring a track from Aussie rockers Tame Impala, the video was filmed on the sand, sea and boardwalk of the iconic South Beach locale. Shot by Enrique Badelescu, the campaign is not the first (nor last) time the Sport Illustrated favourite has frolicked beachside in a bikini - as you can see from the clip, she's a definite natural.

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Just in: Gigi Hadid lends her face (and body) to Seafolly

As one of the world's most social-media savvy models, Gigi is part of the Vogue-crowned"new Hollywood Brat Pack" that also contains besties Kendall Jenner and Justin Bieber. We're betting her appearance in the Aussie swimwear brand's new campaign is only going to send her admirer numbers skyrocketing. Fun fact: Seafolly isn't Gigi's first connection with Australia. Her on-again-off-again boyf is singer Cody Simpson, who hails from Queensland's Gold Coast.

Stocked in 1,211 stores across 46 countries, Seafolly celebrates its 40th anniversary this year. You can shop the Summer Collection here

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