Wearing the new Autumn/Winter 2015 collection, 20-year-old Hadid is all effortless cool with a vibe that's more edgy street than Californian sunshine. Shot in London by Tyrone Lebon and styled by Topshop creative director Kate Phelan, the campaign is set to go global in stores, social media and in print and online.

 "Working with Gigi Hadid on this campaign continues to strengthen our international vision for the TOPSHOP brand," Arcadia Group (which owns Topshop) chairman Sir Philip Green said in a release. "We are continually developing our footprint across all markets with ambitious plans both in the UK and internationally and I feel like Gigi is an ideal ambassador to underpin these efforts." 

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It's yet another case of the Insta-girl getting the gigs: Hadid has 4.8 million followers hanging on her every outfit on Instagram, making her even more desirable to brands than her star-quality looks.

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