The Danish brand loved by fashion's cool girls has launched an exclusive capsule collection with Mytheresa

You know those items you see cropping up on your Insta feed time and time again? A woollen knit jumper worn by Elsa Hosk, a retro pink tracksuit worn by Veronika Heilbrunner at Copenhagen Fashion Week, that green wrap dress on Pernille Teisbaek? They're the product of Ganni, a Scandinavian fashion brand that's been kicking around since 2009. Ganni isn't exactly a secret (it's stocked in over 400 retailers worldwide, including the likes of Bondi's Tuchuzy), but in recent years it's become the fashion girl's go-to for affordable and effortlessly cool basics - albeit, with a colourful Danish twist.

This model-approved Scandi fashion brand has a killer new collection

And the label has stepped it up a notch recently, thanks to an exclusive collaboration with luxury e-tailer Mytheresa. The collab is in celebration of online retailer Mytheresa's relationship with the label, which Ganni's creative director Ditte Reffstrup says is stronger than ever. "Mytheresa.com was our first big international partner in the beginning of 2016, and working with them has been truly amazing," she says. "We will always have a special thing for them, so we named our upcoming capsule collection 'My Love Theresa'. Despite our history, we still feel like the new kid in class in their strong portfolio, and named one of our statement prints "New Arrivals" to reflect this feeling."

A fusion of retro sportswear inspired by American college gear and lacy eveningwear, the 'My Love Theresa' collection comes to life in the video below. It's available to buy from mytheresa.com now. 

This model-approved Scandi fashion brand has a killer new collection