First look: COS Sydney is now open!

First look: COS Sydney is now open!

Swedish style

Site: Anna McClelland

It's been a long time coming, but today COS opens its 140th store in Martin Place

Cue a stampede of understated dressers storming the historic building, which has been sympathetically refitted since its Commonwealth Bank days to create a fresh and light backdrop for COS' sport luxe S/S '16 collection. Expect all the COS essentials you're used to snapping up overseas, from crisp white shirts to navy blazers, along with a wash of pastel-toned pieces for summer.

In more good news - there's already a Bondi Junction store in the works. "We don't have a timeframe but it's on the way," COS Head of Women's Wear Design Karin Gustafsson told Buro. Read more from our conversation with the chic Swede, who flew to Australia for the store's launch, below.

First look: COS Sydney is now open! (фото 1)

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Which pieces do you think will resonate most with Sydneysiders?
"My feeling is that it's quite an effortless and cool dress  sense here, so I think the t-shirt styles that we offer in different materials like the silk and cotton, I think they will work well, and the t-shirt dresses in different materials that are just so easy to throw on."

What's the standout piece for S/S 16?
"One of this season's highlights is the black and navy blue coat in nylon with a loop back, it's like a sweatshirt inner; it's quite a technical material. It's like a reinvented bomber jacket; it's longer and slightly newer in terms of its details."

Your number one fashion rule?
"Dress within your comfort zone and less is more. You want to feel effortless rather than forced and contrived."

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Who is the COS girl?
"We don't single out one girl, but we design for people who share our mindset, who are interested in art and architecture like us, and being culturally aware and being into high quality and appreciating mid-century modern furniture design. Quality is really important to our customer and to us, we spend a lot of time researching high quality fabrications and technical materials."  

First look: COS Sydney is now open! (фото 2)

First look: COS Sydney is now open! (фото 3)

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