London-based online retail giant Farfetch has had a big year - and it's only April. In February, the e-commerce site announced the appointment of Net-a-Porter founder, Natalie Massenet as co-chairman of the site. This month, the boutique aggregator announced two major developments: the first, a partnership with Gucci wherein shoppers in 10 cities, (London, New York, Dubai, Madrid, Miami, Milan, Paris, Sao Paulo, Tokyo and Los Angeles - unfortunately no Australian cities at this stage) can order from a range of Gucci ready-to-wear, bags and accessories and have it delivered within an hour and a half of the time you place the order, accessible via the Farfetch website and app.
Can't quite get your head around the process? Let fashionistas Tamu Mcpherson, Yuko Araki and Laura Love give you the lowdown below.
In addition to this, Farfetch took its first steps into the future of retail experience, (think: Virtual Reality) to unveil Farfetch's 'Store of the Future', an augmented retail solution linking "the online and offline worlds, using data to enhance the retail experience," explained founder José Neves at the Conde Nast International Luxury Conference last week.
The spaces, launching in Browns in London and the flagship Thom Browne store in New York will utilise new technology such as WR, emotion-scanning software and innovative payment options, using technology to enhance the experience of shopping in a bricks-and-mortar store. Customers will be able to 'log in' with a universal profile, alerting sales associates that a connected customer has arrived in store. The associate will then be able to access insights into the customers shopping behaviour such as brands they like, in-store browsing preferences, last purchases, to offer a tailored, high end level of service.