At first, Pharrell Williams might seem a slightly left-of-centre choice to promote a women's handbag, but when you consider the unconventional style of its namesake - Gabrielle 'Coco' Chanel - it makes perfect sense. And as one of the four faces of the Chanel Gabrielle campaign, Pharrell makes history as the first man to front one of house's bag campaigns. Appearing alongside other Chanel favourites Cara Delevingne, Kristen Stewart and Caroline de Maigret, Pharrell proves that Chanel's newest It-accessory is as versatile as it is covetable. 

Starring in his own music-themed short film, watch the singer/producer explain his character and reveal his admiration for Gabrielle Chanel in the video below. 

Exclusive: Pharrell explains his role in Chanel’s Gabrielle campaign