That's what Alessandro Michele has set out to discover with #GucciGram Tian, his second collaborative digital project with some of the Asia Pacific's leading artists. Gucci's engimatic creative director asked artists to remix Gucci's new Tian pattern with their own original spin - and the results are magical, fusing the ancient Chinese bird and flower paintings that inspired Tian with undeniably modern elements.
Take the work of Korean/Australian fashion illustrator Jaesuk Kim, who has superimposed his sketches onto an image of the Tian Padlock bag and a tree blooming with Tian motifs, together with non-traditional textures. We have an exclusive first look at two of his works here, but to see all the artists' work, head to the brand new Gucci website, which launched today.
On the new platform you'll also find new and improved e-commerce (bad news for our wallets if ever we heard it) and The Agenda, which offers an exclusive glimpse into Alessandro Michele's world. Check it out at Gucci.com.