Emily Ratajkowski just launched the most summer-ready swimwear line
You are going to want one of everything from Emily Ratajkowski’s new swimwear line
Emily Ratajkowski knows how to sell a swimsuit. The American model and actress could wear a banana peel as a bikini and we would still flock to any website to buy it. Considering we rarely see Ratajkowski out of a swimsuit, it seems fitting that today (Friday) the bronzed model announced her inaugural swimwear line, Inamorata. The retro inspired collection is thankfully free of any potassium filled fruits and features six bathing suits - three bikini's and three one-pieces - which are guaranteed to clock up a fair few likes on the 'gram.
The collection features super high-cut vintage silhouettes in similar retro hues and patterns, including polka dot and leopard as well as solid rich terra cotta red and mustard yellow tones. The super high-cut one-pieces draw attention to the waist, further accentuating the midsection with the inclusion of belts and bows: "My waist, and for women in general, that is the thing that you want to accentuate the most, and sometimes it can be really hard," says Ratajkowski. "In a one-piece, there is nothing that is cinching your waist, so it was important to have something that was flattering in that way."
The swim pieces were designed with versatility in mind, transforming the bathing suit from a swim-only piece into a lifestyle piece, that can be worn as clothing in everyday life. "I also spent the time going to Majorca in the summer, and I saw women in all shapes and sizes, of all different ages, living in their bathing suits, cooking, eating, laying out, and taking care of their kids," Ratajkowski said. To me, that was the kind of swimsuit I wanted to make and embody."
Aside from the swimsuits being incredibly Instagramable in their own right, the campaign, which was shot by Olivia Malone, also features Ratajkowski holding fluffy puppies - I mean, come on!
The collection is available inamorataswim.com and can be viewed in the gallery above.
Buro 24/7 Selection
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