Dream big, The Daily Edited’s new concept store is here

TDE Apartment

Site: Yeong Sassall

The first of its kind, dive inside the leather confectionary store of your daydreams

If you're anything like us, the sight of a well-stocked wall of leather accessories is akin to clocking a pick n' mix wall of lollies (aka the best kind of sugar high). The rush of deciding what to buy and what to monogram aside, we dare you to not feel a little giddy when stepping inside The Daily Edited's new home at Westfield Sydney.

Opening last week on Level 4 (next to R.M. Williams), the concept store has been designed to emulate a chic inner-city apartment - albeit, one stocked with every kind of TDE accessory imaginable. With four areas including sitting room, bedroom, bathroom and study, the Pattern Studio-designed space is a winning example of how to curate a simple retail store into something wonderfully warm and inviting. With a colour palette befitting the blush pink TDE packaging (think: soft greys, blush pink, natural wood and brass accents), TDE Apartment showcases the full breadth of the accessory label's ever-expanding repertoire.

The launch of TDE into Sydney Westfield follows the successful expansion of the brand into the global sphere. While originally launched as an online store only, the brand now boasts a store in NYC's trendy West Village hangout Bleeker Street and is set to open a bar area in its Chadstone store this year. If you've yet to find yourself acquainted with the brand's iPhone cases, journals, clutches and leather goods, now there's no excuse. With an in-store monogramming service and shoppable pieces of art from the likes of Caroline Walls and Ted O'Donnell and Vicki Lee, The Daily Edited store takes lifestyle shopping to the next level.

The TDE Apartment is located at Shop 4020, Level 4 Westfield Sydney,

Dream big, The Daily Edited’s new concept store is here (фото 1)

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