Does this Gucci ad really deserve to be banned?

Does this Gucci ad really deserve to be banned?


Site: Anna McClelland

"Toned and slim"; or "unhealthily thin"? The UK's advertising watchdog rules against Gucci's latest campaign

Alessandro Michele has held the world in raptures over his wildly fanciful collections (see them here and here), but now he's in the news for all the wrong reasons. The Gucci creative director's Cruise 2016 digital campaign has come under fire from the Advertising Standards Authority (ASA) in Britain, which has ruled the imagery is "irresponsible."

"We considered [the model's] torso and arms were quite slender and appeared to be out of proportion with her head and lower body," the ASA statement reads, adding that her make-up accentuated her "gaunt" appearance. "For those reasons, we considered that the model leaning against the wall appeared to be unhealthily thin in the image," they concluded.

The ad has now been banned, but Gucci has publicly defended their campaign, insisting the model is simply "toned and slim." "Nowhere in the ads were any models' "bones" visible, their make-up was natural rather than heavy," a Gucci spokesperson has said.

So, what do you think - did the ad deserve to be taken down?  It's widely recognised that the images we see in the media can promote unrealistic perceptions of what a healthy body weight looks like, but is this Gucci ad any worse than what's out there already?

Does this Gucci ad really deserve to be banned? (фото 1)

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