He's sold a staggering nine million albums and 35 million tracks worldwide - and now hugely influential French DJ David Guetta is bringing his own brand of cutting edge cool to established design house Tag Heuer.
Named as one of the brand's new ambassadors at Baselworld 2015 this week, David Guetta's inaugural design is emblazoned with black and blue - without a glimmer of steel to be seen. Instead, it's crafted from black titanium with a black and blue aluminium bezel and sapphire crystal case. The watch features a 24-hour display, with daytime hours from 6am to 6pm shown in blue and night hours from 6pm to 6am shown in black; it also features a second time zone for jetsetters and frequent travellers. Read more at tagheuer.com.