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See Demna Gvasalia’s first campaign for Balenciaga

See Demna Gvasalia’s first campaign for Balenciaga

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Site: Yeong Sassall

Balenciaga creative director Demna Gvasalia reveals a new side to the brand in the A/W ’16 campaign

It's a new era for luxury house Balenciaga - one that's never been more apparent than now. One look at the newly revealed A/W '16 campaign and you can see creative director Demna Gvasalia's DNA all over it. From the couture-meets-streetwear styling to the gritty setting and no-name model portraits, it's a completely new direction for Balenciaga, especially when viewed in comparison to Alexander Wang'slast campaign for the brand.

See Demna Gvasalia’s first campaign for Balenciaga (фото 1)

If you can recall, Balenciaga's S/S '16 campaign (Wang's swan song as creative director) featured Zoë Kravitz and Anna Ewers reclining on a pretty chaise lounge wearing dishevelled white dresses and deconstructed corsets. In other words: poles apart from the current mood of Gvasalia's Balenciaga. Judging from the exaggerated shapes and play on proportion of Balenciaga's A/W '16 women's show and S/S '16 men's show the campaign images are a accurate reflection of the label's new aesthetic.  

See Demna Gvasalia’s first campaign for Balenciaga (фото 2)See Demna Gvasalia’s first campaign for Balenciaga (фото 3)

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