And the campaign images are to die for: shot in Paris by Bertrand Le Pluard, the campaign captures  the French model, sound producer and author traversing the city streets, dressed in pieces from Equipment's A/W 2015 collection. De Maigret styled the shots herself, infusing the campaign with that enviable je ne sais quoi she's so famous for.

Watch and learn: Caroline de Maigret is is the ultimate French cool girl in Equipment

Related story: Carine Roitfeld to design for Uniqlo

Watch and learn: Caroline de Maigret is is the ultimate French cool girl in Equipment

Best translated as effortless cool, it's a quality that's synonymous with the androgynous silhouettes of Equipment's classic silk shirts. The brand has a history of calling on the cool girls for their campaigns - first Daria Werbowy, now de Maigret.

Watch and learn: Caroline de Maigret is is the ultimate French cool girl in Equipment

Watch and learn: Caroline de Maigret is is the ultimate French cool girl in Equipment

Related story: Dream girl: model Dree Hemingway is Chloé fragrance's latest recruit

Watch and learn: Caroline de Maigret is is the ultimate French cool girl in Equipment

Watch and learn: Caroline de Maigret is is the ultimate French cool girl in Equipment

Watch and learn: Caroline de Maigret is is the ultimate French cool girl in Equipment

Watch and learn: Caroline de Maigret is is the ultimate French cool girl in Equipment

Watch and learn: Caroline de Maigret is is the ultimate French cool girl in Equipment

Watch and learn: Caroline de Maigret is is the ultimate French cool girl in Equipment

Watch and learn: Caroline de Maigret is is the ultimate French cool girl in Equipment

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