Watch Carine Roitfeld dress up for

Watch Carine Roitfeld dress up for

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Site: Noelle Faulkner

Tom Ford has just landed at the e-tailer, so who else is better to school us on chic than his long-time muse, Madame Roitfeld?

"You just can't learn how to be chic," Carine Roitfeld says with that French nonchalance we've all come to covet. "You can learn how to avoid errors, but to be chic is something you have inside - it's just in you." In a way, Roitfeld is right - her formula isn't just about what she wears, but how she wears it. So of course she would be the perfect woman to front the ninth edition of ecommerce site,'s Woman series.

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The series, which has also seen the likes of Alexa Chung, Victoria Beckham, Diane Kruger, Brooke Shields and Clémence Poésy, to name a few.  "The reason Ms Roitfeld is so perfect for our Woman series is because she embodies the very essence of a woman," says buying director Justin O'Shea. "She's sexy, elegant, glamorous, funny, business-savvy, and, most importantly, real."  

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Having just added Tom Ford to their already impressive ledger of brands, the store partnered with Ford's muse and long-time collaborator for a series of portraits and interviews explaining her love of the designer, and of course, her style. Because, why not?  "It's not often I freak out with excitement," exclaimed O'Shea. "But the day which we confirmed our relationship with Tom Ford was literally like Christmas! I was truly blown away by the sheer beauty, glamour and modern sophistication of the collection."  O'Shea adds, "But what surprised me most was how fashionably accessible the brand was. All I can say is that if I was a woman then Tom Ford would take up most of my wardrobe!"

Check out Roitfeld talking shop, style and the chic in the video below for the brand.


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