If you thought Marc Jacob's last campaign for A/W '15 was impressive, just wait until you see this...
Marc Jacobs isn't really one to practise restraint. The larger-than-life designer regularly mines unlikely pop culture sources like SpongeBob SquarePants and famous identities for inspiration - so it would stand to reason that his contact list is equally diverse. Case in point: last season's campaign, which featured stars like Willow Smith, Anthony Kiedis, Cher and Winona Ryder among others. And let's not even start on pampered pooch Neville Jacobs...
This year, for S/S '16 Jacobs has gone down a similar path, recruiting celebs old and young to star in his campaign wearing the Americana-themed collection. Sharing his selection via his personal Instagram account(@themarcjacobs), the images are like a game of spot the celebrity. From divas young and old including Bette Midler and daughter Sophie von Haselberg and Beth Ditto (who walked in the runway show) and wife Kristin Ogata to newbie models Bella Hadid, Kiki Willems and Veronika Vilim - the cast for S/S '16 is kind of amazing. Not to mention diverse in terms of culture, gender and body type.
It doesn't end there: try Christina Ricci, Juliette Lewis, comedian Sandra Bernhard, Sky Ferreira, Emily Ratajkowski, Julia Nobis, Joan Smalls, Adriana Lima, singer Andra Day, RuPaul's Drag Race star Dan Donigan, French actress Emmanuelle Seigner and daughter Morgane Polanski for starters... then add transgender The Matrix director Lana Wachowski and wife Karin Winslow, '70s model Pat Cleveland and her children Anna and Noel and Sting's daughter Eliot Sumner to the mix... and that's just the ones we recognise. Phew.
The campaign was shot by David Sims and has been drip-fed to us from Jacobs' personal Instagram account for the last few weeks. "The campaign was about the people that inspire us," Jacobs told Business of Fashion. "I didn't want to let go of that. There are still plenty of people around that we didn't get to shoot the first season." We can't wait to see the official campaign - who knows who else he'll pull out of the bag?