Must see: Céline unveils a new kind of cool

Must see: Céline unveils a new kind of cool

The latest campaign

Site: Anna McClelland

When Phoebe Philo taps into new talent, the (fashion) world takes notice

Is there any other label that's as achingly, nonchalantly, effortlessly cool as Céline under Philo? We think not. The supremely skilled creative director is the arbiter of style and setter of trends globally - so when she makes the shock decision to cast five complete unknowns in her latest campaign, you can be sure she's catapulting campaign trends into an entirely new direction.

Related story: 8 ways to dress like a cool Parisienne It-girl

After a season that's been dominated by campaigns supercharged with the biggest names in the business - Cher and Winona Ryder for Marc Jacobs, celebrity siblings for Balmain - it's telling that Philo has opted for a completely different take. After seven seasons of Daria Werbowy and a standout Joan Didion spring campaign, Céline has unveiled five fresh faces for Fall 2015, shot, of-course, by Juergen Teller: Karly Loyce, Agnes Nieske, Irina Djuranovic, Lisa Helene Kramer and Federikke Sofie Fable-Hansen.

Familiarise yourselves with these faces - we predict we'll be seeing a lot more of them: 

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