An interview with the legendary supermodel - arguably the most beloved of all the '90s originals - published in United Airlines' Rhapsody in-flight mag revealed this: "I'm sure I'll have my picture taken for 10 more years, but not as a model anymore," Crawford says. "And that's okay. I've done it. I've worked with all these incredible photographers. What else do I need to do?"

She goes on: "I can't keep reinventing myself. I shouldn't have to keep proving myself. I don't want to." The timing appears perfect - Crawford turns 50 this month, published her autobiography last year and it's been 33 years since she was discovered in her local paper, pictured at work on a farm in Illinois, before going on to become one of the industry's most famous faces.

Bye bye, Cindy: the super turns her back on modelling

She's also paving the way for her genetically blessed daughter, 14-year-old Kaia Gerber, who last year signed with IMG, was shot by Steven Meisel for Vogue Italia and bagged an editorial in Carine Roitfeld's CR Fashion Book.

But if you're mourning the loss of Cindy Crawford from campaigns and glossy pages, take heart - the supermodel may have already changed her mind. Amid the online furore overnight, Crawford posted this on her Instagram: "Every year, I tell my kids I'm retiring. It's a running joke in our family. And yet every year, opportunities pop up that really excite me. While it's true that I'm eager to shift my focus a bit to concentrate on my businesses, friends and family - I'm not making any final statements (not all headlines tell the whole story!). I have loved being part of the fashion industry for the past 30 years - and if that time has taught me anything, it's this: never say never. Thanks for all the support, I'm so excited for what 2016 holds! xo Cindy". 

Bye bye, Cindy: the super turns her back on modelling



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