The Italian luxury jewellery brand launches Australia’s first mobile Christmas pop-up store

Christmas is a great yearly milestone that, like birthdays and New Year's, provides a solid opportunity to reflect on previous years. In an exercise that proves we are now well and truly moving towards the age of Virtual Reality, Bvlgari has launched an entirely digital Christmas pop-up store.

Accessible through mobile (via http://m-au.bulgari.com/) or the QR code below, the store offers a curated selection of holiday gifts from handbags in brushed metallic calf leather, diamond-studded jewels and exquisite timepieces  from the Serpenti and Diva collections which inspired the Bvlgari Christmas Lights in Sydney's Martin Place on display until December 28th. Each piece arrive in a gold Bvlgari box to be delivered or picked up in-store, picture-perfect for the chicest of Christmas trees.
Bvlgari creates a Christmas pop-up store on your phone

Christmas shopping in two clicks - too easy.

Bvlgari creates a Christmas pop-up store on your phone