Following the wild launch party for their new Stay Black range in a carpark in Sydney's Kings Cross this week, Buro looks back on our favourite Lee moments

Here's a trick: If you ever want to look cool, in the real sense of the word, cool in that effortless, downtown, low-fi, don't-give-AF kind of way, it's always best to reach for a classic. And to look through their archives, Lee denim is ice cold.

From outfitting rockstars to Regular Joe's since it was founded in 1889, little has changed of the denim brands DNA since its inception. Subtle, seasonal tweaks that speak to trends without pandering it to them ensure they remain the go-to style of ride-or-die types worldwide.

Buro's favourite denim moments all have this in common

As the brand releases its newest premium 'Stay Black' denim fabrication (that's a pair of jeans designed to stay black after you wash them over and over) in two fits - the Sub Zero seriously skinny men's fit and the Hi-Licks classic high-rise for women - we celebrate our favourite Lee moments of all time.

Well, these are our favourites until we get our hands on a pair of Stay Black's of our own.

Buro's favourite denim moments all have this in common