The then-radical tale of Virginia Woolf's 1928 novel follows the story of the eponymous protagonist, Orlando, who wakes up to find he has become an ageless, immortal woman. On a 300-year journey, Orlando is forced to consider the changing roles of women as the centuries pass.  

Considering that in 2016, trans issues and gender equality are still at the forefront of the cultural conversation, Burberry couldn't have chosen a more relevant point of inspiration for its September campaign.

Sneak peek: Burberry’s new campaign is inspired by a transgender novel

Shot by celebrated photographer Mario Testino, the campaign features Lady Jean Campbell, model and daughter of ex-Vogue editor and 7th Earl of Cawdor, Isabella Cawdor, bassist for Brit indie rock band Swim Deep Cavan McCarthy and British model Alex Dragulele.

"This campaign reflects a collection inspired by Virginia Woolf's Orlando and also sets out to honour the many craftspeople who work on Burberry's iconic products," explained Burberry Chief Creative and Chief Executive Officer Christopher Bailey in a statement.

Burberry and the mix of royalty, rock and seriously good reading? It doesn't get any more British than that.

Sneak peek: Burberry’s new campaign is inspired by a transgender novel