Just landed: your first look at Erdem x H&M!

Site: Yeong Sassall

Calling all romantics: your first look at the collab between English designer Erdem and H&M is here

In yet another win for the Swedish fast fashion chain, Erdem x H&M has just released its first look at the collection. Filled with the floral flourishes and exquisite feminine detailing the British designer is renowned for, the collection is unsurprisingly packed with Victoriana-style lace blouses, ruffles, bows and floral cocktail dresses, as well as a few pleasant surprises - a sharp grey pant suit, a tweed jacket and skirt combo and a fab faux-fur leopard print coat.

Cutting his teeth for both the men's and women's departments for H&M, Erdem's signature design touches bring a heavy dose of English eccentricity to the high street. And with the just-released set of lookbook images, shot by Slovakian up-and-comer Michal Pudelka, Erdem x H&M comes to life inside a genteel English country setting. "It was such a pleasure to see how Michal translated the mood of the collection and I love how we played with different elements, such as the flowers, to enhance the spirit of Erdem x H&M even more," says Erdem.

You may recall that Australian director Baz Luhrman is also attached to the project - he shot a short film in the same house which will accompany the collection. Frankly, we can't wait to see both the film and the collection IRL.

Erdem x H&M drops into selected H&M stores November 2.

Just landed: your first look at Erdem x H&M! (фото 1)

Related articles

Buro 24/7 Selection