Taking the reins of both haute couture and ready-to-wear for the storied house, Bertrand Guyon was most recently the head of Valentino couture and before that Givenchy and Christian Lacroix. A graduate of French fashion school École de la Chambre Syndicale​ de la Couture Parisienne, Guyon's first presentation for Schiaparelli will be for July's couture Fashion Week.

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Upon announcement of his appointment, Guyon released the following statement: "Elsa Schiaparelli is an enchanting couture house. I have always been fascinated by its exceptional legacy, its luminous and intimate story, its quirky and poetic world, its ultimate chic and its endless creativity. I feel honoured to be part of Schiaparelli today and develop it further, respecting its heritage and tradition while adding a contemporary and modern take, something Elsa Schiaparelli has always demonstrated."

Rumours of Guyon's appointment at Schiaparelli began to surface last month, with excitement building based on his haute couture work for Valentino. 

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