100 years of an Aussie icon (plus, hot models in underwear)

100 years of an Aussie icon (plus, hot models in underwear)


Site: Anna McClelland

Image: Bonds

The iconic Aussie brand turns 100 this year and they're kicking off celebrations with a new campaign

What do you get when you throw Miranda Kerr, Rachael Taylor, Ruby Rose, Samara Weaving and Jack Vanderhart in their underwear into the same room? One helluva sexy campaign that is. Called The Classics, it brings together some of Bonds' best ambassadors from over the years for a completely memorable and star-studded campaign.

Rachael Taylor even stepped behind the camera to direct a birthday video clip. "Nothing was too serious, we were all about genuine spontaneous moments. The girls were super rad and every single Bonds ambassador that was in my video had the ability to laugh at themselves," she says.

The collection consists of contemporary takes on Bonds' most popular styles, from the chesty singlet to the cottontail to the boyleg, plus their newest Hot Shortie style.

If you're feeling brave, the brand is encouraging its fans to share their Bonds moments on social media using the hashtag #BONDS100. Otherwise, check out the new collection at

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