BIG changes are happening at Roberto Cavalli

BIG changes are happening at Roberto Cavalli

The Buro daily

Site: Yeong Sassall

Milanese fashion label Roberto Cavalli has announced it is restructuring the company – starting from the top down with the shock exit of its creative director

After just 19 months in the top job at Roberto Cavalli, Peter Dundas has announced he is leaving the Italian label. It's part of a huge restructuring move for the company - which will move its entire operations and offices to Florence, as well as cutting 200 jobs.              

 "The fashion industry is facing uniquely challenging times, with changing consumer demands, significant contraction in various key markets and fundamental transformation in the industry's dynamics. In this environment, only iconic brands with a coherent business model and an efficient organisation can survive," said Cavalli CEO Gian Giacomo Ferraris in statement.  "After my initial examination of the company I believe the Cavalli brand has what it takes to succeed. But the reality is that the company's costs must be in line with its revenues and that is the task we now have to embark upon."

Cavalli hasn't announced a replacement for Dundas yet. The designer only joined the brand in March last year. Dundas had worked for the house from 2002-2005 and it was assumed his appointment would be a seamless fit. No word on what happened from Dundas' camp, although we're sure we'll see the Norwegian pop up somewhere. His previous post before Roberto Cavalli was at another Italian label known for flamboyant prints:  Pucci.  

BIG changes are happening at Roberto Cavalli (фото 1)

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