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Beyoncé calls on the family for the new Ivy Park collection

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Beyoncé calls on the family for the new Ivy Park collection

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Site: Brittany Lane


To reveal Ivy Park’s FW16’ Collection, Beyoncé has shared a video of the campaign with Jay-Z and Blue Ivy making a cameo

Beyoncé  aficionados' around the globe will be single-lady dancing all day, as Ivy Park's highly anticipated FW16 collection has been released. And in true Queen Bey style, the singer has accompanied the perfomance-wear line with a FW16 video, which features her famous family (guess Jay-Z's back in the good books) and snippets from her formation tour. See the campaign video here:  

In this collection, the athleisure-style clothing will also feature seasonal specific pieces like oversized puffer jackets and logo hoodies. 

Beyoncé calls on the family for the new Ivy Park collection (фото 1)

Beyoncé calls on the family for the new Ivy Park collection (фото 2)

Ivy Park FW16 will be available online at Topshop, Nordstrom and Net-a-Porter. 

Beyoncé calls on the family for the new Ivy Park collection (фото 3)

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