He's chosen Bella Hadid as his first high-profile model, shot for his A/W '16 campaign. Lensed by long-term J.W. Anderson fave Jamie Hawkesworth, Hadid is portrayed as an actress caught candidly backstage, paired with black and white images of a boy playing with a puppet. So far, so in line with J.W. Anderson's unreservedly quirky campaign style.
It's a far cry from the label's last campaign, which notoriously took up the size of a postage stamp (they were later available for sale as real stamps) and, if you looked closely, featured little-known model Mayka Merino. Why the sudden shift to big name stars? "When we were discussing the general concept of the campaign, we wanted a beautiful girl with a strong personality," Anderson told Dazed. "Bella's name came up and it was then decided!"
Dior's lauded creative and image director Peter Philips did the make-up for Hadid, who has recently signed on as a Dior beauty ambassador.