And the images - all dreamy boys and girls lounging around the beach against a backdrop of blue cloudy skies - are simply stunning. Featuring bleached out and vintage washes in a range of slouchy silhouettes, the Japanese-made denim collection is both timeless and modern. Shot in Sydney's Kurnell boat harbour by photographer Beau Grealy, the campaign reminds us of long summer days of misspent youth.
Starting from $299 a piece, the collection is available exclusively from Bassike stores and bassike.com.
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