Art meets fashion: Louis Vuitton unveils an iconic collaboration
It’s in the bag
From giant balloon animals in glimmering rainbow hues to sexuality explicit paintings exploring pleasure, celebrity and money, Jeff Koons oeuvre is a pop-culture whirlwind of colour and extravagance. Love of loathe him, he is a widely regarded as one of the most influential artists of our time, and he certainly doesn't do things by halves.
In a move that fuses the creative genius of two cultural icons, Louis Vuitton has just announced the second instalment of its Masters collection of shoes and bags designed in partnership with legendary American artist Jeff Koons.
Each item in the collection, which debuts on October 27, bears a unique painting paying homage to forefathers of contemporary art and reimagining some of the most iconic paintings of our time, from Claude Monet's Water Lillies to Reclining Girl by François Boucher and Delightful Land by Paul Gauguin, to name just a few.
This new set of paintings relates to Koons' connection to each of the artists. "They are part of my DNA," Koons says. "When somebody walks down the street with this bag, or sits in a cafe with this bag," Koons says of the Manet Neverfull, "it's communicating a love of humanism."
As with the first chapter of the Masters collection, Koons has also reconfigured the famous Louis Vuitton Monogram to bear his initials. This represents a radical departure for the House, which has never previously allowed its iconic pattern to be reshaped. Each bag also carries a tag in the shape of the inflatable rabbit which has proved to be an enduring motif in Koons' work throughout his 40-year career, while a biography and portrait of the Master whose work has been referenced is featured on the inside of the bag.
The Masters collaboration with Jeff Koons signals the fashion house's ongoing commitment to championing the arts as both patron and curator in creating new ways for the public to experience the arts. Previous partnerships have included some of the most influential artists of our times including Stephen Sprouse, Takashi Murakami, Richard Prince, Yayoi Kusama, Cindy Sherman, James Turrell, Olafur Eliasson and Daniel Buren.
Louis Vuitton have released a feature film to coincide with the new Masters collection. Watch it here:
The Louis Vuitton Masters collection will be available to purchase online from 27 October 2017 at au.louisvuitton.com
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