Do something: Alexander Wang’s epic A-list charity campaign
Celebrating a decade in the industry, New York-based designer Alexander Wang pulls together an impressive string of supporters for his charity line
It speaks a ton about the power of a designer when you can call in celebrity friends from all walks of life to star in your charity campaign. Sure, raising money for the less fortunate always marks itself as an easy sell, but we're seriously impressed with the rollcall of names on hand for Alexander Wang's 'Do Something' campaign.
To coincide with his eponymous label's 10 year anniversary (yes, it's hard to believe we've been channelling model-off-duty style for this long), Wang has a designed a logo-driven 'Do Something' tee and hoodie collection. The anniversary campaign marks a return to the designer's roots after a stint as creative director of Balenciaga, a post which he controversially stepped down from just last month. The 'Do Something' campaign has been modelled by a 38-strong list of celebs so diverse and cool that we doubt there's not a single face in this campaign that won't appeal to someone in the world.
From musicians (Kanye West, The Weeknd, Rod Stewart, Grimes, Tyga, Alison Mosshart, ASAP Rocky, Alice Glass, Aluna Francis, Beth Ditto, Pusha T, Lykke Li, Jhené Aiko, Haim and Angel Haze), to models (Kate Moss, Lauren Hutton, Daria Werbowy, Cara Delevingne, Anna Ewers, Behati Prinsloo, Fei Fei Sun, Gemma Ward, Georgia May Jagger, Lara Stone, Raquel Zimmermann, Joan Smalls and Natasha Poly), pro surfers (Danny Fuller and Koa Smith), actresses (Kristen Wiig, Taraji P. Henson, Pamela Anderson and Mariel Hemingway), the famous-for- being-famous (Kim Kardashian West), plus digital artist Pascal Dagin, photographer Steven Klein (who shot the campaign) and Wang himself - it's an ambitious project is guaranteed to get attention.
Related story: Confirmed: Alexander Wang is leaving Balanciaga
Proceeds from Alexander Wang's 'Do Something' shirts and hoodies will go to dosomething.org, a global organisation dedicated to supporting young people and social change. You can shop the limited edition collection at alexanderwang.com/au.
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