3 reasons why Adidas Originals are killing it right now

3 reasons why Adidas Originals are killing it right now

Streetwear superstars

Site: Yeong Sassall

Aside from being one of the coolest sport/streetwear labels in the globe, Adidas Originals’ commitment to interesting collaborations and innovative projects is second to none. Here, we take a look at their three most recent developments

1.  Topshop x Adidas Originals collaboration

With a seven-piece collection due in Topshop stores globally on April 30, it's now easier than ever to access the label's three-striped brand of cool. Featuring iconic Adidas pieces like the Superstar jacket, side stripe pants (hello, '90s flashback), logo tee and Superstar sneakers  (reimagined in classic white or luxe metallic silver) each piece has been reengineered by the fashion team at Topshop to create a more modern silhouette.

Sticking to an '80s hip-hop inspired palette of black, white and red, the collection is priced from $62-$352.

3 reasons why Adidas Originals are killing it right now (фото 1)

Related story: Pharrell Williams collaborates with Adidas

2. Supercolor Australian artist series

Following on from their rainbow-hued Pharell Williams Supercolour Superstars pack the streetwear brand asked five Australian artists to interpret a colour from one of 50 tones in the range. The original works - from local artists Jonathan Zawada, Benja Harney, Tin & Ed, James Tolich and Georgia Perry - are as diverse as they are cool.   

From paper engineer Benja Harney's lobster-inspired sculpture using bold blue to Georgia Perry's psychedelic poster using semi solar pink - we're loving these creative interpretations of the classic sneaker.

3. Adidas Originals Superstar Festival Canvas pack

Just in time for Splendour - on May 1 the team at Adidas will release six new iterations of the classic Superstar shoe. In tones of blue, baby pink, green, burgundy, black and grey - the canvas collection packs a punch in the colour department, while retaining its classic wear-with-everything silhouette. 

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