You know when you've been asked to do a high street collaboration, you've made it. Fashion's current wunderkind JW Anderson, he of the creative director appointment at Spanish luxury house LOEWE and his own eponymous label is the next well of talent being tapped to create a frenzy of affordable fashion at Uniqlo.
Following in the footsteps of Carine Roitfeld, Opening Ceremony and Pharrell Williams, JW Anderson is in good company of fellow collaborators.
"When I think of Uniqlo, I think of things that are perfectly made, that people have spent a lot of time considering; it's a difficult job, and I think Uniqlo does it very well," said Anderson of the collaboration.
With Uniqlo's minimalist, high-tech approach and Anderson's off-kilter cool, even though the line is set to drop later this year, it's worth getting in line at your local store now.