So in a bid to up their street cred, DKNY is pinching the brand's designers. They've just announced Public School co-founders Dao-Yi Chow and Maxwell Osborne as their new creative directors, with their first womenswear collection to be revealed at New York Fashion Week in September.
"We both grew up in NY, and DKNY has always been a part of the landscape of this city in our formative years as designers and as New Yorkers," the pair said in a statement. If you're a fan of Public School's androgynous bomber jackets, fear not: Chow and Osborne plan to divide their time between both brands.
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They have Donna Karan's blessing, with the designer saying in a statement: "I started DKNY with the goal of creating a brand that captured the best of New York and could bring that great energy to the world. Now is the right moment for its evolution and I'm so excited for the new chapter of this company working together with this new creative team."
DKNY has also hired Apple's former creative director of worldwide marketing. Hector Muelas, in the newly-created role of Chief Image Officer. Sounds like a serious brand shake-up is on the cards. Get excited.