Virgil Abloh named menswear artistic director at Louis Vuitton
When Kim Jones stepped down from his role as artistic director at Louis Vuitton and sashayed into his new role at Dior Homme, we asked ourselves rhetorically; "but how can you beat that Louis Vuitton x Supreme collaboration?" and Louis Vuitton listened. Just yesterday (March 26) the European fashion house announced they have whisked up serial collaborator and founder of haute streetwear label Off-White, Virgil Abloh, as the new menswear artistic director for the brand.
The announcement was rumoured on WWD early yesterday morning, and quietly confirmed by Abloh through an uncaptioned Instagram of a vintage Louis Vuitton trunk.
"Having followed with great interest Virgil's ascent since he worked with me at Fendi in 2006, I am thrilled to see how his innate creativity and disruptive approach have made him so relevant, not just in the world of fashion but in popular culture today," announced Michael Burke, Louis Vuitton Chairman and CEO via Instagram. "His sensibility towards luxury and savoir-faire will be instrumental in taking Louis Vuitton menswear into the future."
"It is an honour for me to accept the position of men's artistic director for Louis Vuitton," explained Abloh. "I find the heritage and creative integrity of the House are key inspirations and will look to reference them both while drawing parallels to modern times."
Abloh is widely regarded in the industry for knowing what will resonate with the millennial market. Before launching Off-White, Abloh worked as Kanye West's creative director and has collaborated with various brands and industries including Jimmy Choo, Nike, Byredo, Sunglass Hut and Ikea. His collaboration with Nike, "The Ten" has a resale value of almost $2,000 USD online.
Abloh will continue to run Off-White - "it is for the 17-year-old version of myself, whereas Vuitton is for the 37-year-old I am today," - the designer told The New York Times. His first collection for Louis Vuitton will show at Paris Men's Fashion Week in June.
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