Mario Testino’s new coffee table book is an homage to cool men

Mario Testino’s new coffee table book is an homage to cool men

It’s called SIR

Site: Yeong Sassall

Video: YouTube
Image: Taschen

Taken from Testino’s published works and personal archive, this three-decade strong collection of work traces the evolution of male identity

Prolific fashion photographer Mario Testino is a celebrity in his own right - and his work for high-end publications like US Vogue and Vanity Fair has been the subject of various coffee table books in thr past. But his latest publication, simply titled SIR, is something a little different focusing solely on the famous men he has shot over the years.

With subjects including Brad Pitt, George Clooney, Jude Law, David Beckham, David Bowie, Mick Jagger and Keith Richards - the collection of 300 images is both a study and celebration of masculinity in modern society.

"The way men are seen in photography, in fashion, and the way that men look at pictures of themselves has changed in recent years," says Testino. "It is a subject that has come into focus: The masculine image, a man's personal style, changing attitudes to the male face and body."

Featuring an essay with Pierre Borhan and an interview with Patrick Kinmoth, the book is limited to a 1000 print run, with each copy signed personally by the photographer. The tome comes bound in Japanese cloth and is delivered in a metal slipcase.

Priced at £450 each, they're not what you'd call a bargain, but they're certain a collector's item. Visit to buy one.

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