Jodhi Meares was ahead of the curve when she launched her fashion-forward exercise gear in 2014 - way before activewear gained its own hashtag. The gym junkie, yogi and brunch attendee's brand of choice, The Upside stands for exercise gear you're actually happy to be seen in, with on-trend colours, flattering fits and sweat-suitable fabrics.
Meares' latest project, The Upside Man, takes that winning mix of fashion and functionality and applies it to menswear, with a collection of training shorts, trackies, hoodies, shirts and singlets dropping today. Edgy and urban, the range melds high-tech fabrics - special mention to the neoprene-panelled joggers - with a palette of greys, dark blue, khaki and monochrome.
The collection is designed for man, by man, with Meares recruiting designer Matty Bouris to bring a male perspective on what men want from their workout gear. "What makes THE UPSIDE unique is that it draws from a truly Australian experience. Matty B communicates the perfect tone, balancing the strength and agility of sportswear while delivering on sophistication and style," Meares says.
The campaign, shot in LA, features Aussie model and former NRL player Nick Youngquest. A surfer, yoga devotee and increasingly in-demand model (he's shot for Paco Rabanne and Abercrombie & Fitch), Youngquest fits The Upside bill - we'd be quite happy to see more men like him taking to the streets in their activewear.