He's BFFs with Daisy Lowe, Taylor Swift, Miley Cyrus, Katy Perry, Rhianna and Paul McCartney, has five Brit Awards and four Grammy's under his belt, he's sat front row alongside Kate Moss, Cara Delevingne, Jourdan Dunn, Mario Testino and Naomi Campbell at the shows and his personal style has gone from strength to strength, so it was only a matter of time before Sam Smith landed his own campaign. 

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The 23-year-old announced last week to his 3.2 million Instagram followers that he was to be the new face of Balenciaga's A/W '15-16 campaign, and now we can check out the fruits of his labour. Photographed by Josh Olins, the black and white images show Smith in his signature style of tailored jacket and coats and a very swag Balenciaga bag.  Could this be a long-term collaboration? We hope so. 

Is Sam Smith fashion's new It-boy?

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