From lucrative contracts with beauty giants to high fashion campaigns, having a slowly sky-rocketing number of followers on Instagram is not without its perks.
In perhaps one of the more surprising Insta-tales of recent times, Eliot Tebele, the man behind the widely-followed Instagram account @FuckJerry, (10.9 million at last count) has been plucked from the ethers of the internet to the Men's shows of Milan, walking for prestigious Italian label Ermenegildo Zegna's Autumn Winter 2017 show.
Though it's not entirely abnormal for the fashion industry to embrace the Insta-famous, most of us are more used to the likes of Kendall Jenner, Gigi and Bella Hadid or Vine star Cameron Dallas who caused a frenzy outside the Calvin Klein show when he attended last year.
So the lesson here, kids? Forget school, start regramming ASAP. Memes make dreams.