Great Scott! Moschino to make its Italian menswear debut

Great Scott! Moschino to make its Italian menswear debut

Pop fashion

Site: Anna McClelland

Image: Moschino

Sequins and superheroes, fur and funny faces - if it makes you look twice, chances are it's appeared in a Moschino collection

Which is why it's big news that Pitti Uomo, Florence's typically conservative trade show, has invited the flashy fashion house to show this year.

It marks the first time Moschino has shown menswear in Italy since Jeremy Scott took the reins as creative director back in October 2013. "In Jeremy Scott's collections, we see the humour, the irreverence, the tendency to explode myths, and the manipulation of pop iconography - all that we knew to be part of Franco Moschino's spirit and designs," Raffaello Napoleone, CEO of Pitti Immagine, has said.

Pitti Uomo runs from June 16-19 and we're sure Scott has something big in store: watch this space.

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