Ushering in a new era of the brand under the helm of creative director Stuart Vevers, Coach's latest menswear campaign is a cool homage to classic American work gear. Featuring winter staples like leather, shearling and suede, the campaign imagery also marks the debut menswear collection from Vevers, who has been tasked with reinvigorating the New York-based brand.
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So far, Vevers is doing a stellar job, with each piece blending youthful vitality with ultra-luxe fabrications. Shot by cult fashion photographer Steven Meisel, the campaign stars models Niels Trispel and Ben Allen.
Inspired by the '90s hip-hop era, the Kennedy boys, Steve McQueen and film director Gus Van Sant, the campaign images were released on Friday to precede Saturday's S/S '16 menswear presentation in London. "The campaign continues the story that started with the women's collections: classic American wardrobe pieces, mixed with the individuality that comes of a New York attitude, reinterpreted with a new hand for a guy who's comfortable with his personal style," explains Vevers.