As far as British labels go, it's hard to get more quintessentially English than heritage brand Burberry. Proudly flying the British flag since 1856, the brand may have the trench coast market cornered, but they've got a firm eye on the future. As one of the few brands to regularly live stream their runway shows and provide instant click-to-buy access to their collections, yesterday's presentation in a custom-built venue in London's Kensington Gardens was no different.
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Live streamed on Periscope and featured on Snapchat, guests not fortunate enough to see the 'Strait-Laced' collection and performance by musician Rhodes (accompanied by a 24-piece orchestra) in the flesh were given a glimpse into the Burberry world via burberry.com.
And as for the collection? Observers should note the slimline silhouettes of some of the men's trenches, suits, shirts and jackets presented by Christopher Bailey, chief creative and CEO of Burberry. Called the Chelsea fit, it's a more snug and streamlined look that marks Burberry's fourth fit for menswear.
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In a trend that nods to fashion's current androgynous spirit, both male and female models strode the runway, with females wearing a selection of spring/summer 2016 Pre-Collection looks. Like Gucci Cruise '16 last week and Coach Menswear S/S '16 last weekend, the luxurious fine cotton, wool/silk, cashmere and lace fabrications and the slimline designs wouldn't look out of place in a wardrobe of both sexes - and we can imagine a few fashion tomboys picking out key items from this menswear collection.
In a palette of black, navy, charcoal, cream, white, pale grey, brown, mustard, red and splashes of turquoise that recall an English summer, the collection was less buttoned-up than the title suggests. Like florals in spring, lace may not be groundbreaking for women, but it's certainly a novel idea for menswear.