Yes, you can find the time on your phone, but that's hardly the point. Despite the best efforts of the digital age, a timepiece worn on the wrist is still an indispensable statement for any stylish man. Of course, you have your brands that command the prices of a small home in a regional city, but there are many others which look like they could command five figures when their price tag hovers closer to three. Here's the pick of the bunch.
1. Edwin Watch 'Anderson Square', $206, fab.com
From its hand-stitched leather strap to the gold finish - which is both on trend and eternal - not to mention water resistance to 50 metres, this is black tie cool at a boardshorts price.
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2. Fossil Townsman Automatic, $299, fossil.com.au
This chronograph style is a belter, from the rose gold accents to the separate dials for seconds and date, plus a window through which you can see its pulsing mechanism.
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3. Nixon Sentry SS Watch, $350, generalpant.com.au
This colour scheme verges on the patriotic but retains both a sense of elegance and personality - something not often seen in the watch world. The link bracelet is also a winner.
4. Minus 8 Square Chrono Watch, $548, minus8watch.com
Inspired by retro aviator styles, this piece features super-tough sapphire crystal, creative use of green and red touches on the dial and elements such as raw suede on the inside of the band for comfort.
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5. Nocs Atelier Seconds Watch, $373, nocsatelier.com
Black on black on black - sooooo farshun! If you like your timepieces minimalist, this is the brand for you. Look a little closer though and you'll contrast between textures and metallic second hand that adds a hint of glimmer.
6. Apple Watch (38mm) with Saddle Brown Classic Buckle, $949, apple.com.au
This is a bandwagon on which there's some space so jump aboard. It's still the biz in terms of aesthetics and functionality is improving all the time. Perfect for a man who loves his tech.